Privacy Policy
Last updated: October 15, 2026
Overview
Writing by Lora Perry ("the Site," "we," "us") is operated by UUU, LLC. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using this Site or subscribing to our email list, you agree to the practices described here.
Information We Collect
When you subscribe to the blog, we collect your first name and email address. When you browse the Site, we may also collect anonymous usage data — such as pages visited, approximate location (country, region, city), device type, and referral source — through Google Analytics 4 and our customer relationship management platform.
We do not collect sensitive personal data such as Social Security numbers, financial account numbers, or health information through this Site.
How We Use Your Information
- To send you new writing, prompts, and reflections when you subscribe.
- To understand which content resonates with readers so we can improve it.
- To analyze traffic patterns, geography, and referral sources.
- To notify you of related offerings from Lora Perry, Daily Writing Practice, or Daily Writing Press, if you opt in.
Email Communications
We send emails in accordance with the CAN-SPAM Act. Every email includes a visible unsubscribe link. You can unsubscribe at any time by clicking that link or by replying to any email and asking to be removed. If you are located in the European Economic Area or United Kingdom, we rely on your consent (GDPR Article 6(1)(a)) to send you emails, and you may withdraw that consent at any time.
Third-Party Services
We use the following third-party services to operate the Site and deliver emails. Each has its own privacy policy governing how it handles data:
- Google Analytics 4 — anonymous traffic analytics. Google's Privacy Policy
- Our CRM platform — stores subscriber contact information and manages email delivery.
- Cloud database — stores subscriber records securely with row-level access controls.
Data Retention
We retain subscriber information for as long as you remain subscribed. When you unsubscribe, we remove you from active email lists. Anonymous analytics data is retained in aggregate form in accordance with each provider's retention policy.
Your Rights
You have the right to access, correct, or delete the personal information we hold about you. If you are a resident of California (CCPA), the EU/UK (GDPR), or another jurisdiction with data-protection rights, you may exercise these rights by emailing us at hello@loraperry.com. We will respond within 30 days.
Cookies
This Site uses cookies and similar technologies for analytics (Google Analytics) and to remember your preferences (such as text-size settings). We do not use cookies for targeted advertising. You can disable cookies in your browser settings, though some features may not function properly.
Children's Privacy
This Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be noted on the Site.
Contact
Questions about this Privacy Policy? Email hello@loraperry.com or write to:
UUU, LLC
Attn: Lora Perry
hello@loraperry.com
